PING’s new website is full of product specifications, tour news and features an application that custom fits golf enthusiasts with the perfect set of clubs!

Client PING
Project Year 2008
Project Status Archived

Fore! Firstborn and the Martin Agency re-launched a new global website for PING, one of the world’s most recognized golf brands. With a mixture of front end technologies such as AJAX, Javascript, CSS and Flash, and a .NET backend platform, the site is chock-full of product specifications, beauty shots, tour news and user generated stories. We even created an application that custom fits golf enthusiasts with the perfect set of clubs.

The website needed a complete redesign to capture PING’s high quality image and passion for golf, golfers and improving the game. In collaboration with the Martin Agency, Firstborn reorganized the site structure, user flow and the presentation of PING’s extensive product lines in a way that educates users about the brand, its products and various other brand-related initiatives. The site was produced to facilitate frequent content and product updates through the integration of a Content Management System. Our strategy also provided PING with better search engine visibility, as well as multi-lingual translations of site content including French, German, Spanish, Japanese, Mandarin, Korean, Thai and Malay.

Agency Partner: The Martin Agency

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