PING’s new website is full of product specifications, tour news and features an application that custom fits golf enthusiasts with the perfect set of clubs!
The website needed a complete redesign to capture PING’s high quality image and passion for golf, golfers and improving the game. In collaboration with the Martin Agency, Firstborn reorganized the site structure, user flow and the presentation of PING’s extensive product lines in a way that educates users about the brand, its products and various other brand-related initiatives. The site was produced to facilitate frequent content and product updates through the integration of a Content Management System. Our strategy also provided PING with better search engine visibility, as well as multi-lingual translations of site content including French, German, Spanish, Japanese, Mandarin, Korean, Thai and Malay.
Agency Partner: The Martin Agency