Firstborn teamed up with Downtown Partners to create a website for Northwestern Mutual’s spring campaign. We decided that the site should not just invite users to confront their financial burdens, but also serve as an outlet through which they can launch these worries into the sea, sky or outer space...and maybe let out a little aggression too.

Firstborn designed the entire 3D environment, shot all of the HD video and developed the site’s state-of-the-art physics engine to truly bring this worry-free world to life. The site logic includes a real-time tallying system that calculates and displays the "Top Worries" of consumers everywhere. And if your worries happen to match those of the majority, you will become part of a large charitable donation sponsored by Northwestern Mutual.

Agency Partner: Downtown Partners