Who said banner ads had to be grunt work?
The Firstborn team could not be more proud of the online advertising campaign we created for the launch of the Office for Mac experience. Banner ads have become somewhat of a lost art and it is a shame to see great concepts go to waste as soon as they reach the "banner phase" of a project.
So we tackled this challenge and set out to create a banner campaign that is portfolio worthy. Using the core concepts present in the website, we developed animated sequences, combined with original sound design to create perhaps our favorite ad units to date.
Agency Partner: McCann San Francisco