Microsoft Live / Operation Smile

Firstborn teamed up with Digital Kitchen to create an outdoor installation where generative art, deployed from a custom-built Processing application, was projected onto a seven-story sphere in NYC’s South Street Seaport.

Client Microsoft
Project Year 2007
Project Status Archived

For the re-launch of the Microsoft Windows Live platform, Firstborn was approached by Emmy Award Winning studio Digital Kitchen and The Wexley School for Girls to create a generative art exhibition in honor of Operation Smile, a not-for-profit, volunteer medical services organization that provides reconstructive facial surgery to children and young adults.

The exhibition, which took place at NYC’s South Street Seaport, invited visitors to enter one of several kiosks and pose for a picture. Each image became another piece of the generative artwork that we projected onto a seven-story sphere. The result was a dynamic installation composed entirely of smiles. Firstborn knew this exhibition would not be a job for Flash, so we used Processing to create the particle generated artwork.

Agency Partner: Digital Kitchen

Watch Case Study
More Projects

Comscore Brand Identity

View Project
View Project

Foot Locker AR App

View Project
View Project

Jägermeister Snapchat AR Campaign

View Project
View Project